Stand out from your main brand with a focussed microsite.
A microsite Warrington has the power to highlight a product, launch a promotion, or augment a marketing campaign in a way that full websites or more traditional marketing cannot. The single or small collection of pages these sites consist of is meant to engage user interaction while conveying information in a creative way and are dedicated to serving one purpose – thus eliminating the clutter and distractions that come with a full website.
When should you create one?
If you’re looking to promote a specific campaign, then a microsite Warrington is a great solution. A microsite – being separate from your brand’s website – can use different forms of branding to reach new target audiences. It can generate new leads for your business and create interest in your brand and website.
The first step in determining whether a microsite will give value to your brand is to evaluate your marketing needs. A microsite is a perfect solution for establishing an exclusive space for users to interact with your campaign or product. Instead of offering many navigational options like a full website, it drives users to one specific purpose or goal.
What makes a microsite successful?
There are endless possibilities for your microsite’s design, style, content, and message. That’s the beauty of these websites: because they’re separate from larger more cumbersome brand sites, they remain flexible and focused. However, in order to have a successful microsite Warrington be sure to:
- Identify your target audience for this specific product or campaign
- Limit the site to one, very specific topic
- Include plenty of high quality, relevant information on that topic
- Use a creative design and craft an excellent user experience