With the world of SEO changing on a constant basis, staying ahead of the curve is all the more important. Using outdated methods will at best give you no benefit, at worst they could cause your business serious issues with the visibility of your website within the search engines.

With the various Google initiatives like Penguin and Panda changing the SEO landscape its more important than ever to ensure your strategy is both effective and clean. Anything that’s skirting the advice of search engines could come back and haunt you so caution is very much advised when it comes to entertaining the ideas of black hat or dubious techniques.

Fortunately, there are still a number of effective techniques that do work that won’t put you in the firing line with the search engines in the future; here’s five of the most important SEO fundamentals:

Google Authorship

Google Authorship has become a popular topic among those in the SEO business and using it can influence your standing in the world’s most popular search engine considerably. Part of Google +, it is designed to make it easy for people to define their intellectual rights by connecting authors with all of their content all over the Web. Those searching for content can, thanks to this feature, also search for content by author. Google Authorship helps you to build up rapport and confidence in your brand as it makes you a lot more noticeable thanks to your image appearing beside relevant search results.

Provide Killer Content

Content is king. This fact cannot be reiterated enough. Long gone are the days where effective SEO placed the emphasis on quantity over quality. Today, Google reads websites and catalogues them more similarly to how a human would than ever before. Creating engaging, original and quality content free of mistakes is no longer optional if you want to make a success online. Your content should offer value to human readers and this in itself is what today constitutes good SEO. When it comes to creating content for your website, you should be thinking about your human audience first.

Diversify Your Anchor Text

The anchor text consists of the underlined works in any link to your website. Anchor text has always been an important element of good search engine optimization and this is still the case today. However, there are a few extra considerations when it comes to making it more effective. Anchor text should ideally contain your chosen key word or phrase for that piece of content and then be strategically placed in such a way that it blends in naturally with the rest of the article. Make sure that it looks natural and do not overuse it.

Guest Blogging

Guest blogging presents a great opportunity for you to increase your exposure online. As a guest blogger, you will typically write a free post for a blog owner and this post will contain links back to your website. This way, you can get traffic while the blog owner gets some free content for their website. Many guest bloggers are regular columnists, providing a new article or news story on a weekly basis.

Social Media

Social media channel has for some years now been the number one thing that people use the Internet for, so it is hardly surprising that it is also very important for Internet marketers as well. Search engine marketing continues to be an important trend in the world of Internet marketing and you won’t do your business any harm by stepping up your Twitter and Facebook advertising campaigns. However, it is also of great importance to remember that social networking is all about interacting with others rather than just posting sales pitches or using other traditional forms of advertising. Get more social by getting involved with the community.